Diesel Marketing Strategy - 6776 Words

Diesel s marketing strategy Overview Introduction Part I: Product I.Competitive Analysis a. Inter-segment competition b. Inter-product competition II.Brand: Diesel†¦show more content†¦Renzo Rosso stated: This position is a challenge. We try to offer a new ready-to-wear clothing, a luxury item to seduce out young customers, the casual follower. We may wonder how the positioning of Diesel in the premium sector of the vast and competitive jeans market can work ... Part I: Product Here are some figures describing the ready-to-wear market for the 2005-2006 period: [pic] [pic] New trends in consumption of ready-to-wear can be used to establish a profile of consumer type characterized by: †¢ those who perceive lean cuts/styles as trendy †¢ looking for specific cuts that highlighting or accentuate the body, †¢ looking for originality and rarity to stand out, †¢ the desire to stay young †¢ well-being; clothing that makes one feel good in all situations. Jeans embodies these trends, thanks to its ambivalence: both practical and fashionable, cool and chic, grungy and luxurious. The variety of models on offer can satisfy all kinds of consumers. I. Competitive Analysis Diesel, one of the most popular brands of the moment, has been available on the market for several years now and it is difficult today to findShow MoreRelatedMarketing Audit of Diesel1555 Words   |  7 Pagesjeans has risen rapidly, Diesel, which has built an entire existence of passion, originality and creativity, emerges as a strong competitor towards the market leader Levi’s, with its daring and provocative style and cuts. Founded in 1978 by Renzo Rosso in Braganza, Northern Italy, the company, Diesel S.p.A, remarkable as an innovative international design company producing a wide-ranging collection of jeans, clothing and accessories with full of originality. Diesel is a leader in pioneeringRead MoreMahindra E20 Case analysis1636 Words   |  7 Pagesï » ¿ Contents I. 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