Multidisciplinary Project

Question: Discuss about theMultidisciplinary Project. Answer: Introduction: Competitor Analysis in Universal Studio Singapore Tazeh by Shabestan Gloria's Snack Shack Friar's Discovery Food Court Overview: This restaurant is preferable for people who like meat conveniently wrapped and kebabs stuffed with chicken, beef or lamb. Overview: It is a casual quick bite eatery. Some famous items of this restaurant are shish kebabs, yakitori and satay. Overview: This restaurant is famous for its wrapped sandwiches, tandoori chicken, sea food and turkey wraps. Overview: One of the most popular restaurants of Singapore. It mostly serves local popular dishes, desserts and drinks. Additional value: Meats of customers choice can be wrapped in freshly baked pita bread with classic Lebanese pairings of hummus and couscous. Vegetable foods are also available such as veggie falafels at $10. Additional value: Special foods for kids are available such as Dino chicken nuggets, fish bites and shrimps with rice. Additional value: Food is average; however, service of this restaurant is quick. Interior decoration and ambience of the restaurant is perfect. Additional value: Its entire interior decoration is based on Jurassic part theme. Food is affordable and tasty. Customers can have a discount of $5 if they can collect tickets from Klook.com. Details: It is located at B4-64 ION Orchard, Singapore, 238801. Details: Average price of foods in this restaurant is $18. This restaurant serves Asian, Chinese, Japanese and Western foods. It is located at Universal studios Singapore, 8 Sentosa Gateway, 098269. Details: The restaurant is located at Gateway Avenue, Universal Studios Singapore, Sentosa Island. Details: Located at 39, Artillery Avenue, Sentosa Island. It serves Chinese and Asian foods. Cost: At average $15 per meal. Cost: At average, $18 per meal (Chia, 2015). Cost: At average $9 per meal. Cost: At average $12 per meal. From the above table it is clear that Tazeh by Shabestan will face competition from mostly two restaurants which are Friars and Discovery food court in the USS location (Catherine Henderson, 2014). Friors food is average but its customer services are considered as the most friendly and quick in Singapore. Besides, average price of its meal are also way lower than Tazeh by Shabestan. On the other hand, Discovery food court offers popular local dishes which are their competitive edge over other restaurants (Lindborg, 2015). Besides, its interior decoration is unique that attracts most of the customers. Its facility to have $5 off on each meal is also responsible for alluring customers. Competitor Analysis in Changi City Point Tazeh by Shabestan MOA Tiki New Zealand Bar Grill TungLok Signatures Lian Peng Bak Kut Teh Overview: Same as above Overview: This restaurant offers beer and grilled meats. It also serves some award-winning beers and wines from New Zealand. Overview: This restaurant is famous for family dinners and colleague meet up. It mainly serves Cantonese, Sichuan and Shanghainese foods (Duruz Khoo, 2014). Overview: This restaurant is famous for serving peppery Teochew style Bak Kut Teh and other Teochew dishes. Besides, it also serves braised duck, hae bee hiam and beancurd. Additional value: Same as above Additional value: Its dinner meal is the cheapest in the area that offers dinner at $45 that includes beer and wine. That means in dinner customer can have 3 items and 3 alcohols for $45. Additional value: This restaurant adds additional value in its services as its offers innovative Chinese dishes that are cooked using quality premium ingredients. The most famous dish here is Shitake Mushrooms Trio. It is a mushroom-filled fluff bun made to look like a mushroom. Additional value: Head chef of this restaurant has experience of more than three decades, especially in culinary in teochew cuisine. It also offers a 30% of on dinner meals (Chaney Ryan, 2012). Details: Same as above Details: It is located at Changi City point #1-70/71, the Oasis. Details: It is located in Changi City Point #01-26/27. Details: This restaurant is located at Changi City Point #1-28. Cost: Same as above Cost: $45 for a dinner meal that includes 3 food items and 3 drinks. Cost: The set meal in this restaurant cost near about $60. Cost: Affordable In case of Changi city point location, Tazeh by Shabestan will have a competitive advantage in terms of price. All the other three most famous restaurants are costly as average price of meals would be over $40 (Kong Sinha, 2015). However, within that price, all those restaurants offer variety of foods. Lian Peng Bak Kut Teh will allow customers to have 30% off on dinner meals which will provide challenges towards Lian Peng Bak Kut Teh. References Catherine Henderson, J. (2014). Food and culture: in search of a Singapore cuisine.British Food Journal,116(6), 904-917. Chaney, S., Ryan, C. (2012). Analyzing the evolution of Singapore's World Gourmet Summit: An example of gastronomic tourism.International Journal of Hospitality Management,31(2), 309-318. Chia, C. (2015). morning for a chat with its owner Mr. Beppe De Vito. The Singapore Permanent.50 Years of Singapore-Europe Relations: Celebrating Singapore's Connections with Europe, 158. Duruz, J., Khoo, G. C. (2014).Eating Together: Food, Space, and Identity in Malaysia and Singapore. Rowman Littlefield. Kong, L., Sinha, V. (Eds.). (2015).Food, foodways and foodscapes: Culture, community and consumption in post-colonial Singapore. World Scientific. Lindborg, P. (2015). Psychoacoustic, physical, and perceptual features of restaurants: A field survey in Singapore.Applied Acoustics,92, 47-60.